Estate agency CRM software for the modern agency
Delivering all the tools you need to maximise productivity, secure more stock and close more sales. Find out why high-performing agencies are choosing Rex's powerful estate agency CRM solution.
Join over 2,500 agencies using Rex Sales and Lettings CRM every day.
All the tools you need to
list and sell more
Join the ranks of UK agents who have already closed over £268 billion in property sales through Rex’s powerful estate agency CRM and automation solution. Delivering all the tools you need to establish lifelong clients, secure more stock and grow your business.
Secure more stock in
good times and bad
Building a consistent and reliable listings pipeline is the holy grail for high-performing agencies. Rex Sales and Lettings CRM has built-in tools to help you stay in touch and build relationships with every property owner in your area, so you can secure more stock.
Say hello to the iOS/Android app
Say hello to the most functional real estate CRM app you’ll use. Add new buyers and their requirements directly into your CRM, then email or text them e-brochures in a few taps. Stay connected so you never miss an opportunity.
Make your work... flow with automations
Standardise process across your agency and maximise your teams productivity with the inbuilt automation features in Rex Sales and Rentals CRM.
All the information you need is available when you need it
Rex makes sure all the information you need is available when you need it. You have complete control over the data your agency requires, allowing you and your staff to input, find and sort the information most relevant to the way you work.
Rex truly is a PropTech pioneer and they're going places.
Get more from your
hard-earned data
Take control of your estate agency database management with our custom data and reporting features. Easily track the efficiency and productivity of both agents and admins and gain actionable insights to share with your team.
More actionable insights with custom reporting
Our custom reporting feature gives you powerful insight into your data. Whether you use our built-in reports or customise your own, you can create the best reports for you. With dozens of adjustable columns and the ability to group, aggregate, and pivot data, you have the power to make data-driven decisions that propel your business forward.
It’s not just about making our information easier to understand. It’s actually a massive tool for us to generate new business as well. I’d say about 80% of valuations we get booked in actually come from Rex and our own data.
Stay focussed on what matters most
By choosing an estate agency CRM with easy-to-use custom reporting, KPI, and productivity metrics, your property business will have all the necessary tools to use your database to its fullest potential.
Secure more stock in
good times and bad
When the market is low, relationship-building is more crucial than ever. Rex Sales and Lettings CRM gives you all the tools you need to pivot your prospecting efforts and successfully build relationships with every property owner in your area.
Powerful prospecting out of the box
In the UK, 50% of homes will come back on the market within 6 years. By combining our powerful database management tools with relationship-building workflows and automation, you’ll have the recipe for a consistent and reliable listing pipeline. So stop missing opportunities, and start securing them before your competitors do.
Rex gives agents the automation to stay in contact with customers, at critical points in the journey.
Maintain clients
for life
Establish trust with an estate agency CRM that enables you to stay true to your brand and processes. Impress your clients at every step of their home-buying journey and win repeat business.
Stay in touch for the whole journey
Today's buyer, tomorrow's seller - we know it's not that easy. Especially over the years. The workflows and reminders pre-built in Rex Sales and Lettings CRM will help you stay in touch with property owners and ensure you're the first person they call when they want to sell.
Take the first step towards unlocking your estate agency's potential
Expert support every step
of the way
We do more than just outstanding estate agency software. Our customer care team is made up of onboarding specialists, trainers, frontline support and success managers dedicated to ensuring you get the most out of Rex Sales and Lettings CRM.
London-based support that feels like part of your team
Our customers are our number one priority. That’s why we have dedicated local onboarding, training, customer success and support teams that work together everyday to ensure you’re set up for success. No matter how big or small your business, how simple or complex your goals.
We’re a fast-moving estate agency, trying to grow. It feels like we’re probably bombarding the support team sometimes, but you always get straight answers and a willingness to help and that’s really refreshing.
A modern experience for modern agencies
At Rex, we’re committed to progress. Our product development team is continuously working to release new features and updates to maintain an estate agency software experience relevant to the modern day agency.
See how agents with the ability to login anywhere are just as efficient at home or on the road as they are in the office.
All the tools you need to manage property sales
Explore more reasons to choose Rex
From case studies to features, find out how Rex can help your agency grow and win clients for life
Questions. Answered.
Where is Rex Software’s support team based?
At our London office, we have a devoted UK support team consisting of customer care and success managers who specialize in the intricacies of the UK real estate market. They are committed to assisting you in optimizing your estate agency software experience. Our 2-hour support response service, with an impressive 20-minute average response time, ensures prompt resolution of any queries you may have. If you require support or have product-related inquiries, please don't hesitate to contact us.
What other estate agency software does Rex offer?
Rex Software offers a comprehensive range of estate agency software solutions designed to help real estate professionals streamline operations, increase productivity and grow their businesses. Our software solutions currently include customer relationship management (Rex Sales and Lettings CRM), marketing automation (Rex Reach) and real estate websites (Rex Websites). With our latest addition, property management (Rex PM) joining the suite in 2023.
Do you have an office in the UK?
Yes! Our UK sales and support teams are based in London. We’re here to help with all your sales, product and support enquiries. You can find all of our contact details here.
What does CRM stand for in real estate?
CRM stands for customer relationship management. In the real estate industry, CRM software is used to manage interactions with vendors, buyers and prospects. Estate agency CRM software can help agents keep track of leads, manage customer communications, and nurture relationships throughout the sales cycle. By using CRM software, real estate professionals can build and maintain better customer relationships and close more deals. If you're not using estate agency CRM in your business, you're missing out on a valuable tool that can help you succeed.
What types of properties does Rex support?
All of them - Residential, Rural, Commercial, Land and Business.
How does Rex CRM differ between AU & NZ and the UK versions?
- The Australian and New Zealand versions of Rex CRM are almost identical.
- Localisation changes like address formats and postcodes and appropriate GST values (10% in AU, 15% in NZ) are the main changes. Some of the integrations we have work in both AU and NZ, or are either AU or NZ specific.
- The UK version of Rex has also undergone its own localisation - including pounds instead of dollars, VAT instead of GST, address and postcode updates, some terminology changes (valuation instead of appraisal). Integrations are different and some of the features are UK specific.
What is the migration process from an existing CRM to Rex CRM?
At Rex Software, we understand that migrating from one CRM to another can be a daunting task. Our UK team has successfully migrated clients from all other major estate agency CRMs over to Rex Sales and Lettings CRM, ensuring that all their data is safely transferred and that their business operations are not disrupted. We work closely with each client to understand their specific requirements and develop a customised migration plan that is tailored to their needs. Our team of experts manages the entire migration process, ensuring that it is completed quickly and efficiently, without any unnecessary downtime. With Rex Software, you can be confident that your migration to our CRM will be smooth, stress-free, and completed to the highest standards.